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What Is a .app Domain? A Guide for South African Developers and Businesses

.app is a top-level domain owned and operated by Google. Launched in 2018, it was built specifically for applications, software products, and tech projects. Every .app domain requires HTTPS by default — it's on the HSTS preload list, which means browsers will never load a .app site over an insecure connection.

For South African developers and startups building mobile apps, SaaS tools, or web applications, .app offers a short, memorable domain that immediately tells visitors what you do. Registration at Allanux Web starts from R371.11 per year.

Who Uses .app Domains?

Mobile App Developers

If you're launching an iOS or Android app, a .app domain is the natural landing page. It's short, relevant, and immediately communicates that your product is an application. Many developers use it as their app's download page and documentation hub.

SaaS Companies

Software-as-a-service startups use .app to separate their product from their corporate site. Your main company might live on a .com or .co.za, while your actual application runs on a .app domain — clean and intuitive for users.

Web Applications and Tools

Online calculators, project management tools, booking systems, and any browser-based software benefit from the .app extension. It sets user expectations before they even click.

Portfolios and Demos

South African developers showcasing their work can use .app to host live demos and prototypes. It signals technical credibility in a way that a generic .com or free subdomain does not.

Who Should Look Elsewhere

If you're running a blog, a restaurant, or a traditional services business, .app might confuse visitors who expect to find an actual application. A .co.za or .com would serve you better in those cases.

.app vs .dev vs .com: Pricing and Comparison

Factor.co.za.com.app.dev
RegisterR89/yearR299/yearR371.11/yearR296.84/year
RenewR109/yearR349.84/yearR395.86/yearR346.36/year
TransferFreeR299R395.86R346.36
HTTPS requiredNoNoYes (HSTS preload)Yes (HSTS preload)
Best forLocal SA businessGlobal / commercialApps, SaaS, softwareDevelopers, code, portfolios
Operated byZADNAVerisignGoogleGoogle

.app sits between .com and .dev in pricing. The mandatory HTTPS is a genuine advantage — your site is secure from day one with no extra configuration. If you're choosing between .app and .dev, think about your audience: .app suits product-facing sites where users interact with your software, while .dev suits developer-facing content like documentation and portfolios.

See all current rates on our domain pricing page.

Frequently Asked Questions About .app Domains

Answers to common questions about this domain topic.

What is a .app domain used for?

.app is a top-level domain designed for applications, software products, and tech projects. It's commonly used for mobile app landing pages, SaaS products, web tools, and developer portfolios. Google owns and operates the .app registry.

Register Your .app Domain with Allanux Web

A .app domain puts your software front and centre — secure by default, instantly recognisable, and backed by Google's infrastructure. Whether you're launching a mobile app, a SaaS product, or a web tool from South Africa, .app is the domain that matches your product.

At Allanux Web, .app registration starts at R371.11 per year with DNS management and local support included. Pair it with a .co.za domain for your company site, or browse all extensions on our domain pricing page.

Ready to claim your .app? Register your .app domain today and give your application the home it deserves.