A .design domain can be worth it when your portfolio, studio or creative practice needs the domain itself to say what you do. It is a premium extension, so the decision should be based on brand value, not novelty.
At Allanux Web, .design registration starts at R1,089.08 per year. That is much higher than .com or .co.za, but it can make sense for designers and studios who want a cleaner, more memorable creative identity online.